— What we did —
In 2020, Covid 19 disrupted production for most of the agencies working in New York city, but it didn’t stop Brigade. Our fully operational cloud-based business model allowed us to create, produce and distribute just over 40 versions of a hard-hitting DRTV spot for Anthem Blue Cross Blue Shield in just six weeks. Despite the restrictions imposed by the pandemic, Brigade partnered closely with Anthem to handle everything from brief definition to script writing and all aspects of post production. Our team handled motion testing, animation and edit from multiple locations simutaneously. Then our proprietary cloud-based pipeline made it a snap to create and distribute 85 versions for regional rollout. Brigade has spent years harnessing technology to create new, more effective ways of working. Our agile approach succeeded in 2020 and has continued to serve our clients well into 2021.
In 2020, Covid 19 disrupted production for most of the agencies working in New York city, but it didn’t stop Brigade. Our fully operational cloud-based business model allowed us to create, produce and distribute just over 40 versions of a hard-hitting DRTV spot for Anthem Blue Cross Blue Shield in just six weeks. Despite the restrictions imposed by the pandemic, Brigade partnered closely with Anthem to handle everything from brief definition to script writing and all aspects of post production. Our team handled motion testing, animation and edit from multiple locations simutaneously. Then our proprietary cloud-based pipeline made it a snap to create and distribute 85 versions for regional rollout. Brigade has spent years harnessing technology to create new, more effective ways of working. Our agile approach succeeded in 2020 and has continued to serve our clients well into 2021.